Guides › Bus companies

Go-Ahead

A federation of strong local brands rather than one national identity

8local brands

739routes in our data

559buses tracking now

Go-Ahead runs its bus businesses as a collection of locally branded companies with a lot of independence, which is why you may use a Go-Ahead bus without ever seeing the name. Its brands include Go North East, Brighton & Hove, Oxford Bus Company, Metrobus, Plymouth Citybus, East Yorkshire and a large slice of London's contracted network.

What to expect

Go-Ahead companies have a reputation for distinctive local branding — individually named buses, route-specific liveries and long-standing city identities. Brighton & Hove and Oxford in particular run very high-frequency urban networks.

Tickets and apps

Each brand tends to have its own app and ticket range rather than one group-wide product, so check the local company's own offering. Contactless capping is widespread.

Tracking Go-Ahead buses

Go-Ahead brands publish to the Bus Open Data Service and appear live on our map, with London routes shown as part of the TfL network.

Local brands you can track

Brighton & Hove Bus and Coach Company East Yorkshire Go-Coach Hire Go North East Metrobus Oxford Bus Company Plymouth Citybus Thames Travel

See Go-Ahead on the live map How our tracking works

Fares, ticket ranges and network arrangements change — always check the operator's or authority's own website before travelling. Live tracking coverage depends on what each operator publishes as open data.